Tata Motors announced the commercial launch of its new ‘StyleBack’, Tata TIGOR, meant for the young and fast-paced generation. With its stunning, break-free and revolutionary design, the Tata TIGOR is set to build on Tata Motors’ existing passenger vehicle portfolio and address needs of the ever evolving customer. At a starting price of Rs. 4.82 lakhs for the Revotron 1.2L (petrol) variant and Rs. 5.74 lakhs, for the Revotorq 1.05L (diesel) variant, ex-showroom Chennai the TIGOR will be available across the country.

In just over two months of the HEXA launch, Tata Motors is launching yet another innovation and an exciting offering in a new segment. The Company has trained around 6,000 sales consultants to cater its new generation products like Tiago, Hexa and now the TIGOR, across 650 sales outlets and more than 500 service touch points. Tata Motors plans to add 200 sales touch points in FY17-18.

Speaking at the launch, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said: “India’s first ‘Styleback’, the Tata TIGOR is designed to usher in a new era of style to the segment. High on the bravura quotient, the TIGOR is a result of the company’s relentless focus on design and technology. We are confident that this complete package will break the clutter and redefine the highly competitive segment.”

With a renewed focus on design, Tata Motors is recapturing the consumer mind space, which is helping the Company to strengthen its brand proposition. Creating an immediate and lasting impact, Tata Motors has worked intricately on the styling of the TIGOR, the 3rd vehicle based on the IMPACT Design philosophy. The TIGOR is smartly designed on the outside with ‘Expressive’, ‘Exciting’, and ‘Extraordinary’ exterior features. Its lively and dynamic stance exudes the feeling of youthfulness. On the inside, the TIGOR makes ‘INtelligent’ use of space and has ‘INviting’ interiors and connectivity features that will make owners feel ‘INtouch’ with the world inside and outside.

The car is intelligently engineered with superior legroom and 24 utility spaces to provide ample storage to carry one’s world along. The stylish design is complemented by enhanced performance and driving dynamics. The TIGOR will be available in both petrol and diesel variants – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), with class-leading driving dynamics. Both engines are available with multi-drive modes – Eco and City.

Understanding the constantly evolving needs of customers, connectivity forms the core of Tata Motors’ infotainment experience. The company has worked closely with HARMANTM to design and engineer an acoustic audio and infotainment system, certified by the globally renowned Golden Ears and tuned by seasoned Harman audio experts.

Available in 8 variants (with 2 optional variants) XE 1.2 P, XT 1.2 P, XZ 1.2 P, XZ (O) 1.2 P, XE 1.05 D, XT 1.05 D, X Z 1.05 D and XZ (O) 1.05 D, the TIGOR will come in six exciting colour options – Copper Dazzle, Espresso Brown, Pearlescent White, Platinum Silver, Striker Blue and Berry Red. TIGOR will come with a standard warranty of 2 years or 75,000 km, whichever is earlier, with an option to further extend.

Tata Motors has built a strong pipeline of new products, which come with the IMPACT design language and leading technologies to make the new product line-up an exciting proposition.