“Power Aid”, a unique product to charge any Mobile Phone on the go was launched recently. This patented product was invented by Mr. Amam Arun, a fresh Mechanical Engineering Graduate from Chennai who responded to the great need of all his friends and batchmates, who frequently would say that their mobile battery had drained out.

His inspiration came from his classmate, a girl who said her parents were extremely worried when she came late from college one day and were not able to reach her as her phone battery had drained out. This set Amam’s mind on the road to solve this simple but important issue and he successfully produced his 1st prototype back in December ’16. Now, 8 months later, he has worked out all the issues and today, he formally launched the product in the name and style of “Power Aid”. The startup is registered with NASSCOM and a patent has been filed for the technology.

Speaking to media, Mr. Amam Arun said: “Power Aid is not just effective but also cost effective. A single piece is less than Rs. 400. The device has been tested over and over again for a couple of months before finally getting it into the market.

The salient features of Power Aid are:

* Charges your mobile/devices on the go

* When there is no current in your house, power aid attached on your bike will come to your rescue. Power your Gadgets too.

* The product is weather proof and dust proof

* Charge devices with maximum efficiency

* Two devices can be charged simultaneously

While demonstrating the product, Mr. Amam clarified every query put at him regarding the stability, safety, durability and installation procedure of the device to be followed which is quite simple. Mr. Amam foresees a great opportunity for the product, with nearly 50,000 two-wheelers coming into the market everyday in India. He reiterated that it is not a power bank.
This product being distinctive and has huge potential, therefore has attracted investors and one of them has gladly invested in the project catering to millions of people.

Mr. J. Govindaraj of Plutus Investment Advisory Services, a boutique investment company for start ups, found the product interesting. Mr. Amam and Mr. Govind spent the past few months going to the market and understanding the potential.

Mr. Govindaraj said: “10-12 crores of two-wheelers already running on the roads. Besides this, 6 lakhs autos are sold every year. Industry veterans like Mr. D. Sathish Babu of UniverCell and Mr. Ram and Mr. Sarvanan of Hari Overseas, have given their valuable input to market this product. We have four institutional buyers tied up. Vroom, K bike taxi, Dine in and Easy bikes.

“Power Aid will be very useful for Individual Bikers, Bike Taxis, Delivery / Courier guys, sales representatives, service engineers, leisure travellers, Traffic Policemen / Policemen on patrol, etc.”

Mr. Shekhar D. Pathak, CFO of Power Aid, is a graduate in Electrical and Electronics and Computer Science Dual Degree from Sathyabama University. He forms the backbone of the sales, marketing and financial strategies of the company.


Plutus Investment Advisory Services Pvt. Ltd. has invested in PowerAid and will be mentoring this young start-up. Plutus is owned and managed by Radesh Ranganajan, a Post Graduate in Management from IIM-Ahmedabad and J. Govind Raj, a Chartered Accountant.