July domestic wholesales recorded 8,418 vehicles, as against 7,076 units, while exports grew to 17,657 vehicles compared to 10,666 units in July of last year.
“Despite the administrative challenges associated with the introduction of GST, Ford has continued to grow faster than the industry,” said Anurag Mehrotra, President & Managing Director, Ford India. “While the short term headwinds associated with GST and rising input costs remain, we believe a good monsoon, favourable financing rates and rise in consumer confidence will provide a good impetus for the industry.”
Strengthening the senior leadership team, Ford also announced the elevation of Vinay Raina as the new Executive Director of Marketing, Sales & Service. Lakshmi Ramkumar, in charge of dealer development, replaces Vinay as the new Vice President, sales at Ford India.
“We remain committed to building a sustainable and profitable business based on our four strategic pillars of a strong brand, right products, competitive cost and effective scale. The wealth of experience that Vinay and Lakshmi bring will further strengthen us to deliver the Ford promise of trust, and transparency to our customers,” added Mehrotra.
Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on the road much like our day-to-day life. The campaign, which aims to highlight behavioural issues impacting safe driving, revealed how distracted driving is making our roads less safe.