Aggressive plans with 6 big launches in next 3 years

 

Honda Cars India Ltd. (HCIL), leading manufacturer of passenger cars in India recorded a cumulative growth of over 17% from April-October 2017 of FY 2017-18 selling 105,503 units compared to 90,422 units in the corresponding period last year. Led by strong sales of two models launched in year 2017 – New Honda City and Honda WR-V, India has emerged as the largest market for Honda in its Asia and Oceania business region.

Commenting on the sales performance of HCIL this year, Mr. Jnaneswar Sen, Senior Vice President, Marketing and Sales, Honda Cars India, said: “HCIL is witnessing one of its fastest growth years in sales, backed by strong performance of our latest models Honda City and WR-V. In our entire Asia Oceania business region, India is currently the largest market for Honda, and is expected to increase its importance in Honda’s global operations in the future. As a measure to demonstrate our commitment to this market, we have an aggressive plan to make 6 big launches in the next 3 years.” 

The year 2017 has been a rewarding year for Honda Cars India. Its best-selling premium sedan Honda City has sold 7 lakh units since its first introduction in the country in 1998 and is the only premium sedan to achieve this feat. The car, now in its fourth-generation version, enjoys a huge brand loyalty and a special place in the hearts of the customers. India being the largest and most important market for the Honda City, currently accounts for over 25% of the car’s worldwide sales. Honda City is a complete package of sporty looks with advanced safety, superb driving performance, high fuel efficiency, best comfort and a rich equipment list.

Honda WR-V, sporty lifestyle vehicle, launched by Honda in March this year has received overwhelming customers’ response and has emerged as a strong player in the compact SUV segment. The response to fully loaded top variant – VX MT variant offering premium features like Sunroof, Advanced infotainment system is overwhelming accounting for 80% of WR-V sales. The company has sold more than 33,000 units of WR-V in India since its launch in March this year.

Expanding dealer network


HCIL has a network presence of 348 facilities across 234 cities in the country. The dealership network has doubled in the last four years and the company has established a strong presence in Tier-2 and Tier-3 markets.