True to its motto – ‘Make Life a Ride’, the pavilion attracted scores of motorcycle enthusiasts and seasoned bikers to the world of BMW Motorrad – people who are looking forward to fulfil one of their dreams and create unforgettable moments in their life. No matter how different is the experience world – Sports, Tour, Roadster, Heritage or Adventure, every motorcyclist can find a bike of their personal preference.
Mr. Vikram Pawah, President, BMW Group India, said: “At BMW Motorrad, we have been crafting not only masterpieces of engineering, but experiences that are above and beyond the ordinary. We are thrilled to bring BMW Motorrad to India Bike Week, presenting our fans the very essence of our brand motto ‘Make Life a Ride’. We are overwhelmed with the response from bikers who have travelled from all across India and look forward to see them embark on a journey of their lifetime with the ‘Ultimate Riding Machine’.”
Mr. Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad, said: “BMW Motorrad is one of the world’s most tradition-steeped and successful motorcycle brands. The motorcycle division is firmly anchored in the company’s heritage and continues to make a contribution to its future success. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. BMW Motorrad participates in leading motorcycling festivals all across the world to celebrate and spread the culture of motorcycling. We are thrilled to be part of India Bike Week 2017 which is a spectacular congregation of passionate riders and motorcycling enthusiasts. We see a tremendous potential in India and are confident of building a success story here as well.”
Located centrally and overlooking the riding track, the BMW Motorrad pavilion was created across two levels with ample space for interaction and activities. The ground level displayed 14 bikes – BMW S 1000 RR, BMW R 1200 R, BMW S 1000 R, BMW R nineT, BMW R nineT Scrambler, BMW R 1200 GS Adventure, BMW R 1200 GS, BMW S 1000 XR, BMW K 1600 GTL, BMW R 1200 RT, the new BMW K 1600 B and the new BMW R nineT Racer. The latest range of BMW Motorrad Accessories and lifestyle products was also on display. The ‘R nine Café Bar’ and VIP zone on the terrace provided a prime view of the entire event and was the perfect place to relax amidst the buzz. Motorcycling enthusiasts and customers also made great use of the opportunity to engage with BMW Motorrad product specialists and receive expert advice on products and services. The ‘BMW Motorrad Beer Garden’ near the main event stage turned into a vibrant meeting point for motorcyclists to share their passion with like-minded riders.
BMW Motorrad customers from across the country participated in India Bike Week 2017. On the first day, the group rode out together on an exclusive ‘BMW Motorrad Ride-in’. Riding from Candolim to Vagator, the cavalcade created excitement through the city, marking the official opening of the BMW Motorrad Pavilion.
The winners of the first BMW Motorrad International GS Trophy qualifier held in India were also present at the event and were felicitated for their achievements. Mr. Sanket Shanbhag from Satara, Mr. Suprej Venkat from Coimbatore and Mr. Winston Lee from Mumbai will go on to enter the BMW Motorrad International GS Trophy Finals in Mongolia in 2018.
The new BMW K 1600 B or the ‘Bagger’ is the motorcycle for those who enjoy the journey more than the destination. With extraordinary running smoothness and impressive power development, it makes every ride comfortable no matter how long it is. The bike becomes one with the road in the typical Bagger silhouette: the chopped windscreen and the striking rear ensure an unmistakeable appearance. Behind its good looks is a great deal of innovative technology and a high level of comfort.
The 1970s era of legendary superbikes comes alive with the new BMW R nineT Racer. Crouched behind the striking half fairing, both hands tight on the low-slung handlebar grips, it gives the unmistakable riding pleasure of a typical but powerful boxer. It promises unrivalled dynamics and sporty flair, the old-school way.
With BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. Till date, BMW Motorrad India has set up seven sales outlets in Ahmedabad, Bangalore, Mumbai, Pune, Delhi, Chennai and Kochi. BMW Motorrad dealerships display Sport – BMW S 1000 RR, BMW R 1200 RS; Adventure – BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 XR; Roadster – BMW S 1000 R, BMW R 1200 R; Heritage – BMW R nineT, BMW R nineT Scrambler, BMW R nineT Racer and Tour – BMW R 1200 RT, BMW K 1600 GTL, BMW K 1600 B, which are available as Completely Built-up Units (CBU).