Commenting on the campaign, Mr. Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL, said: “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.”
Mr. Kartik Iyer, CEO and Co-Founder, Happy Mcgarrybowen, said: “There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that Drinks less (‘Kam Peeta Hai’). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”
The ‘Kam Peeta Hai’ campaign series shows scenarios from daily lives and turns them into a humorous yet bold take when Access 125 performance is in question. It is a unique way to differentiate Suzuki Access 125 from the other two-wheeler while highlighting its strengths.
Suzuki Access 125 is a premium scooter loaded with features such as chrome styled headlamps, easy self-start, digital speedometer and a mobile charging socket as standard equipment. The scooter is also available with an optional front disc brake.