Accounts for 28% of total HCIL sales in FY’18



Honda Cars India Ltd. (HCIL), the leading manufacturer of premium cars in India, announced that its premium Sporty Lifestyle Vehicle Honda WR-V has crossed 50,000 cumulative sales milestone in India in one year since its launch. Launched in March 2017, the Honda WR-V has witnessed great success in Indian market and accounted for 28% of total HCIL sales during the past 12 months.
Commenting on the success of the Honda WR-V, Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., said: “This is a very proud moment for us. Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle.”

WR-V has gained popularity across markets with its sales, fairly distributed across regions. In line with    WR-V’s premium product offering with segment leading features like Sunroof, Tier-1 markets, comprising of large cities, contributed to 38% of its nation-wide sales. The model has found equally strong resonance from Tier-3 markets due to its aspirational value and product strengths like high ground clearance.
1st year sales trends for Honda WRV


S.No.
Honda WRV
Details
1.
First introduction
India
2.
Other market
Brazil
3.
Launch in India
March 2017
4.
Cumulative sales in India (as on date)
50,000 units and counting
5.
WRV contribution to HCIL sales in 2017-18
28%
6.
Highest selling grade
Top grade (VX) – 80%
7.
Petrol: Diesel ratio
42% (petrol)
58% (diesel)
8.
Sales contribution – zone wise
North – 30%, West – 28%, East – 15%, South – 27%
9.
Sales contribution – market wise
Tier-1 – 38%, Tier-2 – 30%, Tier-3 – 32%