Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and largest passenger car exporter since inception, launched the 3rd phase of the innovative digital marketing campaign ‘HyBUY’ for ‘Hyundai XCENT’. This month-long campaign from April 10 to May 10, 2018 will engage Hyundai customers through a unique social media buying experience and in the process offering benefits over and above the prevailing market offer.
Hyundai is a Modern Premium Brand and keeping in line with Hyundai brand’s key vision of being “Lifetime Partners in Automobile and Beyond”, HyBUY adds brilliant moments to customers unique online buying experience.
Commenting on the campaign, Mr. Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL, said: “Our first-ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefitting them through their social media network. We received an overwhelming response from customers with over 19 lakh HyBUY site visits with 6.25 lakh people reached out through HyBUY shares on Facebook. Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for Stylish Family Sedan – Hyundai XCENT.”
“At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People’ by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer,” he added.
The HyBUY offer is limited to first 250 bookings and retails offering benefits up to:
* 1 – 99 – Amazon Echo Dot
* 1 – 249 – Amazon Echo Dot+ Underbody Coating
* 1 – 250- Amazon Echo Dot+ Underbody Coating + Exterior Beautification + one lucky winner will get a chance to go to Disneyland, Hong Kong with their family
The campaign has been designed to adopt an approach to create excitement in digital buying experience. HyBUY initiative requires a customer to sign in on the website http://www.HyBUY.in. The customer can avail benefits by depositing a token amount and gain rewards on sharing this deal with his / her friends and family to participate in this program. HyBUY provides attractive offers and these benefits further increase when more people join the deal. The campaign will be for limited 250 cars only, set with a pre-defined duration in real time and benefits are over and above the current market offer. Only booking is done online, while rest of the delivery process continues at the dealership end.