Mahindra & Mahindra Ltd. (M&M), part of the US$19 billion Mahindra Group, launched the Plush New XUV500 which sets a new benchmark in the premium SUV segment with a bold new design, plush, luxurious interiors and higher power and torque. It offers a more pleasurable ride through an enhanced suspension, and comes with a quieter cabin. Starting at an attractive new price of Rs. 12.32 lakhs (ex-showroom Mumbai, for W5 variant), it will be available at Mahindra dealerships across India with immediate effect.
Speaking at the launch of the Plush New XUV500, Mr. Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said: “Since its launch in 2011, the XUV500 has been a trendsetter in the premium SUV segment with its great value proposition of head-turning style, aspirational hi-tech features, unmatched performance and best-in-class safety. The XUV500 was the creator of the premium SUV segment in the Rs. 12 to 18 lakhs price range in India and continues to be the frontrunner in the segment when it comes to setting new trends and pushing boundaries. Today, with the launch of The Plush New XUV500, we have strengthened its value proposition further by creating new benchmarks in luxury and styling. It has been designed to meet the customer’s rising aspirations for more premium and luxurious offerings.”
The Plush New XUV500 sets new benchmarks with differentiated offerings, including:
* Soft-touch Leather on Dashboard and Door-trims
* Luxurious Quilted Tan Leather Seats
* Industry-First Smart Watch Connectivity
* New 6th generation electronically controlled Variable Geometry Turbocharger (eVGT)
* Industry-First Connected Apps & Ecosense Technology
* Arkamys Enhanced Audio
* 45.72 cm (235/60 R18) Diamond-cut Alloy Wheels
The Plush New XUV500 comes with a bold and head-turning new design comprising a new wider grille with chrome inserts, fog lamps with a refreshing new chrome bezel, an all-new, stylish tailgate with spit tail-lamps and a new spoiler, stunning LED DRLs and larger 45.72 cm (235/60 R18) diamond-cut alloys. The interiors of the new XUV500 are now more luxurious and come with a premium new tan and black theme comprising of new quilted tan leather seats, finely crafted soft-touch leather dashboard and door trims and a new piano-black center console. The fit and finish of the new XUV500 has been further refined and its cabin is now even quieter.
Equipped with a more powerful mHawk155 engine the new XUV500 comes with higher power of 114 kW (155 BHP) and higher torque of 360 Nm. The new 6th generation electronically controlled Variable Geometry Turbocharger (eVGT) has improved the low-end torque further, to ensure an even more pleasurable urban driving experience. The enhanced suspension of the new XUV500 promises a plusher ride. New technology offerings in the XUV500 include the industry-first smart watch connectivity and Arkamys enhanced audio output.
It continues to offer aspirational hi-tech features, which are not available even in vehicles that are double its price. It is high on safety features with 6 airbags, ABS with EBD, ESP with Rollover mitigation, hill hold and hill descent control and disc brakes on all wheels. In addition, the XUV500 also offers the first-in-class safety feature of Emergency Calling.
Available in 5 diesel variants, including an optional pack, namely W5, W7, W9, W11 & W11 OPT, the new XUV500 will also offer one gasoline option of G AT to customers. It also offers the widest range of diesel automatic variants, namely W7 AT, W9 AT, W11 AT, W11 OPT AT and W11 OPT AWD AT. Customers can now also choose from 7 attractive colors – New Crimson Red, New Mystic Copper, Pearl White, Volcano Black, Moon dust Silver, Opulent Purple and Lake Side Brown.
In select cities, prospects can experience the Plush New XUV500 through “Bring the Showroom Home” – a portable, mobile based interactive Virtual Reality experience. This is an all-encompassing and immersive virtual showroom experience wherein customers can explore the XUV500 in 360 degree view through a VR device from the comfort of their home.