ZF, a leader in driveline and chassis technology as well as active and passive safety technology, announced the launch of a child road safety campaign in India. The campaign uses a ‘safety bunny’ to educate children between 5-10 years about the basics of road safety. The initiative will initially address more than 10,000 students across Pune, Chennai, Hyderabad and Coimbatore.
Mr. Suresh KV, President for ZF in India, said: “In India, there are more than 150,000 fatalities per year, accounting for 11 per cent of all road deaths worldwide. Around 43 children die in road accidents in India every day, and an alarming 75 per cent of passenger vehicle users (driver, co-driver and rear) in India do not wear seat belts leading to an additional 15 deaths every day.
As a leader in safety technology, road safety is our priority and we see a responsibility to educate society on how to be safe road users. This is the goal of our ‘Safety Bunny’ campaign – to educate drivers of tomorrow and help them to understand the principles of road safety from a young age. The bunny is the campaign’s ambassador – making learning fun and interesting as it focuses on the needs of being vigilant and cautious on the roads.”
With the campaign, ZF employees will conduct educational sessions highlighting key aspects of road safety such as the importance of wearing seat belts, how to cross the road safely, correct in vehicle behaviour & importance of following traffic rules.
All these learnings will be delivered through quizzes, fun games and roleplay.