Post the successful launch of the new brand campaign of India Yamaha Motor (IYM) Pvt Ltd. – ‘The Call of the Blue’, the brand concluded its first brand engagement activity at ECR Speedway in Chennai on September 8.
The event was strategically designed that resonated with Yamaha’s global image of ‘exciting, stylish and sporty’. The event included display and sale of Yamaha accessories, display of Yamaha Vintage motorcycles from the customers, conducting Gymkhana activity that focusses on track riding along with other exciting experiences through test rides and spectacular entertainments.
In order to manifest the objectives of the new brand campaign, the event offered test-rides to the participants at the Gymkhana riding track, displayed Yamaha Vintage motorcycles owned by various Yamaha customers along with genuine Yamaha accessories.
Such assembly of Yamaha customers and fans into the unity of motorcycling activity would establish the desired pride of ownership of Yamaha two wheelers along with a sense of belonging. This delivery of customer experience is precisely the core objective of the brand campaign “The Call of the Blue” that is offered through unique excitement, style and sportiness of the brand.
During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a Customer First brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Chennai which is also a great market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”