Midway into the festival season, Honda Motorcycle and Scooter India Pvt. Ltd. announced that India’s highest selling two-wheeler brand Activa, has once again created new milestone.
Honda’s iconic Activa is now the first scooter in India to breach the historic 2 crore customer mark!
Mr. Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said “Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed Customers expectations & making Activa the most preferred choice of Indian 2wheeler buyers.
We are delighted that Activa partnered over 2 crore Indian families on the move in realizing their dreams. As India’s Love for Activa grows, we remain committed to take on new challenges and bring joy to our customers.”
Activa: Leading Scooterisation & Activa-tion of the Nation
Backed by India’s Trust & Love, Activa becomes the 1st scooter to sell over 2 crore nos.
While it took 15 years to achieve the first 1 crore sales, the recent 2nd crore addition has come in just 3 years, which is four times faster than the time taken to acquire the first 1 crore customers.
Elaborating on the reason of success of Activa, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Since its launch in 2001 as Honda’s first two-wheeler in India, Activa has successfully re-activated the Indian automatic scooter market and redefined convenient mobility on two wheels for India.
We thank all our Customers for their continued trust in Activa over its five generations in 18 years. Activa has continuously evolved ahead of times & we are elated by the confidence reposed across all ages, genders and geographies and are confident Activa will remain Customers preferred choice this festival as well.”
Activa’s gallop to NUMERO UNO position:
2001 – Activa launches in India, sales touch 55,000 units in debut year
2003 – Activa cumulative sales had already crossed 5 lac mark
2005 – Activa’s speed of growth doubles and Cumulative sales cross 10 lac units mark.
2012 – Activa becomes the generic name for scooters, cumulative sales breach 50th lac mark
2015 – Activa shatters the glass ceiling to become 1st scooter in India to sell over 1 crore units
2017 – Activa becomes India’s & the World’s largest selling two-wheeler
2018 – Activa becomes the first automatic scooter in India to cross 2 crore customer mark