Reports Highest-ever Domestic Wholesales in CY 2018
Ford India’s combined domestic wholesales and exports in December reached 24,420 vehicles compared to 29,795 vehicles in the same month last year.
Domestic wholesales in December stood at 5,840 vehicles as against 5,087 units in the same month last year. Exports recorded 18,580 vehicles compared to 24,708 units in December 2017.
For the calendar year 2018, Ford outpaced the industry with double-digit growth in domestic wholesales. Domestic vehicle despatches in the past year stood at 97,804 units, up 12% from 87,588 units in 2017. Combined domestic wholesale and exports in the calendar year 2018 grew to 265,714 units from 262,784 units in 2017.
Domestic wholesales in 2018 were also the highest ever in Ford India’s history.
“2018 was a turnaround year for Ford in India as we consistently delivered on our strategy of Strong Brand, Right Product, Competitive Cost and Effective Scale to strengthen our commitment to India,” said Anurag Mehrotra, president and managing director, Ford India.
“Despite headwinds due to regulatory and economic changes in India and export markets, we are confident of keeping the momentum in 2019. In India, we are confident of growing better than the industry and bringing many more customers to the Ford fold to experience the promise of transparency and differentiated experience.”
As part of Ford’s commitment bring products that customers want and value, the company introduced India’s first Compact Utility Vehicle, Ford Freestyle in 2018. Apart from Ford Freestyle, Ford also introduced its upgraded compact sedan, New Ford Aspire while adding two new fun-to-drive variants to compact SUV Ford EcoSport lineup.
With the benchmark capabilities on offer, Ford Freestyle won Autocar Awards. Auto Tech Review also adjudged new manual transmission on Ford Freestyle and new six-speed automatic transmission on Ford EcoSport as the best in their class, making it a perfect way to end the year.