Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan registered 27% growth in the month of February 2019. Suzuki Motorcycle India sold 65,630 (Domestic + Exports) units in the month of February, 2019 against 51,831 (Domestic + Exports) units that company sold in February, 2018.
Cumulatively, Suzuki Motorcycle India has recorded 680,470 units sales from April 2018 – February 2019. This marks a 30% growth over 522,929 units it sold in the same period last year.
Talking about the growth, Mr. Devashish Handa, Vice President for Sales, Marketing & After-Sales at SMIPL said, “Suzuki Motorcycle India has successfully maintained the strong sales momentum in February too, achieving double-digit growth. Our sustained and robust growth in the face of depressed industry sentiment clearly demonstrates the confidence the Indian two-wheeler users have reposed in brand Suzuki.”
Taking the safe riding initiative, a notch higher in the month of February, Suzuki Motorcycle India in partnership with its dealers rolled-out a ‘Joy of Safety’ programme aimed at improving not just the rider’s safety, but also the overall rider’s ecosystem.
The initiative was undertaken to engage with the customers and enable them gain a better understanding of their vehicles, basic riding, and vehicle dynamics; and help them in applying this learning on the roads and emerge as better riders.
Subsequently, practical riding sessions will also be included as a part of the initiative. The initiative will be conducted across 28 cities in India where Suzuki Motorcycle India has a strong dealership presence.