Further reinforcing TKM’s initiatives to improve education for underprivileged in the local community, the employees of Toyota Kirloskar Motor (TKM) volunteered for a group activity to help make school benches and educational board games. The games are designed to encourage both analytical and creative skills in the children, qualities which would enable a holistic development in them along with their academics.
‘ICARE’ – an employee voluntary initiative is an effort in line with the company’s commitment to sustained community development. This drive actively involves the employees and aims to enhance their understanding on various societal issues and contribute to address such needs in line with the TKM’s CSR framework.
This is Toyota’s 9th employee volunteerism initiative under ICARE that focuses on the theme of quality education. With giving back to the society as core value, employees joined together to build benches/stools and educational board games, these games and benches will be contributed to the government schools of Ramanagara District, supported by TKM under their existing CSR initiative.
TKM’s volunteering program “ICARE” has gone from strength to strength since its launch in November 2017. The volunteers have addressed various societal issues under thematic areas like education, environment and road safety, thereby impacting lives. Under this initiative, Toyota and its employees painted the walls of the 140-year-old Government school, and staged a play at Garuda Mall to create environment awareness among the general public on current environmental issues such as lake restoration, afforestation & solid waste management and provided relief support to the affected families, after the havoc created by cyclone Fani in Odisha.
Manjunath R. Naik, one of the volunteer who has taken part in such programs, said: “I am glad that TKM has provided us a platform to contribute to such noble social causes. It brings in a sense of pride and self-fulfillment that I am able to contribute to the society in my own way. It is heartening to see our fellow colleagues come together for such community building initiatives.”
G. Keshava, another volunteer who has attended almost all ICARE programs, said: “It is a great employee volunteering opportunity for us to serve the communities. It not only boosts our morale but also allows employees to be a positive role model in bringing a change in the society. It helps in educating families about the workplace, co-workers and the importance of good corporate citizenship.”
Sharing his thoughts on this initiative, Mr. Naveen Soni, Vice President, Toyota Kirloskar Motor, said: “For the very first intervention, we have been constantly striving for holistic and sustainable development of the local community. TKM believes that focusing on development of children will help lead in that direction where children act as change makers of tomorrow. ICARE is an unique employee volunteering program where we have been engaging our employees to address the pressing societal issues participating in multiple activities like health camps, school beautification, cooking meals for orphans environment conservation, etc.
He added: “We are happy to see the active participation of our employees and their family members as ‘Community Ambassadors’ in each ICARE activity. This platform helps the bonding amongst the Toyota family and also enables employees to understand the company’s commitment towards enriching lives of communities. Our aim is to significantly contribute towards reducing school drop-outs rate in the government schools in villages with such sustained efforts by providing such learning aids and making the classroom environment more fun and interesting.”
Toyota Kirloskar Motor over the years has initiated several sustainable projects to accelerate access to quality education in the country. The company has reconstructed many Government schools, Yandahalli & Kupya villages in Mysore District, Dyavalinganapalya and Thalaguppe villages of Ramanagara District in May 2017, benefitting over 95 students covering 1st-5th grades. They also constructed Ashrama School at Byramangala, LPS School at Medanahalli and Ashrama School at Hosadoddi.
Under the Government’s national campaign to provide clean sanitation facilities for girl child in India, Toyota has pledged its support to ‘Swachh Bharat – Swachh Vidyalaya’ – by constructing sanitation facilities at identified schools by the Government in 3 locations across India. The company constructed 588 units of sanitation facilities in 257 Government schools in Ramanagara District, 218 units in 28 schools in Varanasi (UP), and Vaishali (Bihar).