The 164th edition of the Mahindra Great Escape, one of India’s most thrilling off-roading adventures, concluded successfully in Sakleshpur with over 80 plus 4×4 vehicles from the Mahindra stable manoeuvring the challenging route. The event received an overwhelming response from the off-roading community with Mahindra vehicle owners from Sakleshpur, Bangalore, and other neighbouring areas participating in the rally.
The two-day event saw participation by vehicles like Thar 4×4 and Mahindra heritage vehicles – each one representing the tough and enduring DNA of Mahindra brand. These iconic Mahindra SUVs negotiated arduous terrains and en route, the convoy of vehicles passed through river beds and unexplored trails.
The Mahindra Great Escape under the Mahindra Adventure umbrella brand continues to live up to its promise of encouraging the off-roading culture and demonstrating the tough & rugged DNA of Mahindra vehicles. Day one of this 2-day Great Escape witnessed a regular non-competitive Trail Drive around the hilly and slushy terrains of Sakleshpur. The second day saw participants exhibit their driving skills by negotiating various obstacles and edging each other out in a fierce competition. The trail drive allowed the customers to experience the off-road capabilities of their Mahindra vehicles, on a terrain prudently chalked out by the Mahindra Adventure team. This was followed by the Off-road Trophy rounds on day two.
Bopaiah K.M. won the Modified category, Sudin S. Rai finished first in the stock category and Sapna Gurukar was the winner of the ladies category.
The winners of the Sakleshpur Off-Roading Trophy Round are set to compete against the winners from other Great Escapes at the grand finale which will be held at the Mahindra Adventure Off-Road Training Academy, in Igatpuri next year. The winners in turn will stand a chance to win a new Thar CRDe.
A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.
The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10 days), TriNation Escape (10 days), One lap of Iran (9 days), Himalayan Spiti Escape (10 days), The Snow Escape (7 days) & the Summit – a drive to the Everest base camp (14 days).
Mahindra Adventure Off-road Training Academy at Igatpuri is 28-acre facility, India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.