Dalmia Cement (Bharat) Ltd., India’s leading cement company for over eight decades, unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building.
Recognising the company’s heritage, and its evolution to India’s most technologically advanced cement producer, Mr. Mahendra Singhi, MD & CEO, Dalmia Cement (Bharat) Ltd., said: “Dalmia Cement is globally recognised for producing the world’s greenest cement, and has been synonymous with path-breaking innovations in manufacturing cement for 80 years now. With the launch of ‘Future Today’, we reaffirm our commitment to the nation, and we will further build on our promise of exceeding consumers’ expectations.”
Mr. Pramesh Arya, Executive Director, Marketing, Dalmia Cement (Bharat) Ltd., said: “Dalmia Cement is already a strong brand with significant market share. With ‘Future Today’, we are crystallising our promise to consumers beyond offering a great product. For far too long, cement purchase in India has been a low involvement decision. As India’s demographic make-up changes, individual home builders are making more informed choices. Be it a one room house or a mega infrastructure project, Dalmia Cement will continue to stay at the forefront of construction science, and give shape to our shared future.”
Click on the link to view the TV commercials:
Dalmia Cement is one of the largest producers of speciality cement products in India, offering individual and institutional customers a wide variety of products across the country. The brand also offers products under the Dalmia DSP and Konark brands in key markets. The new positioning launches through a 360° marketing campaign across the country during the festive season, including a virtual reality experience, perhaps a category first.