Citroën, a globally successful brand of the auto conglomerate, Groupe PSA, entered into a white-label arrangement with Axis Bank, as a preferred banking partner, to introduce Citroën Finance in India. Citroën Finance will provide retail finance and mobility solutions including value added products to its customers and customised credit solutions to its dealers in India.

Speaking about the partnership, Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India, said: “This partnership with Axis Bank is in line with our commitment towards providing the best-in-class experience to our customers not only at our dealer showrooms but also online. Citroën Finance will be a one-stop financing solution for our customers and dealer partners in India, offering customised, unique and seamless financial services solutions.”

Commenting on the partnership, Jagdeep Mallareddy, President & Head Retail Lending, Axis Bank, said: “We are delighted to collaborate with Citroën, a leading global brand in the automobile segment and be a part of their growth story in India. This collaboration would enable offering Citroen’s advanced and world-class financial products to the Indian consumer, made available through Axis Bank’s extensive physical and digital reach pan India. This partnership adds to our portfolio of large finance partnerships with international and domestic auto manufacturers.”