TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, announced that their new distribution partnership with Al Yousuf MC, a subsidiary of Al Yousuf LLC, in the United Arab Emirates (UAE).

As a part of this association, a 2,700 sq. ft. showroom was inaugurated along Sheikh Zayed Road in Dubai. The new showroom is the first of its kind for TVS Motor Company in the region and apart from the wide range of two-wheelers, the showroom will also carry spare parts and feature a service facility.

Through this showroom, TVS Motor Company will introduce diverse product offerings which will cater to both the personal commuting as well as the delivery segments in the UAE.

From left, Mr. R. Dilip, Executive Vice President – International Business, TVS Motor Company, Mr. Ahmad Al Yousuf, Chief Executive Officer, Al Yousuf LLC and Yousuf Al Yousuf.

Speaking on the occasion, Mr. R. Dilip, Executive Vice President – International Business, TVS Motor Company, said: “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region. The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”

“We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE,” said Ahmad Al Yousuf, Chief Executive Officer, Al Yousuf LLC.

TVS Motor Company will launch the TVS Apache RR 310 in the super premium segment for the racing enthusiasts. The premium segment will be addressed by the TVS Apache RTR range spanning across TVS Apache RTR 200 4V, TVS Apache RTR 160 4V and TVS Apache RTR 180 Race Edition.

The company will also introduce their three popular global scooter models in the UAE including the smart scooter, TVS NTORQ 125, the value proposition, TVS Jupiter and the body balance technology enabled TVS WEGO.

The commuter segment will be addressed by TVS Motor Company’s flagship global products TVS HLX 150 and HLX 125. The TVS HLX series is 1 million strong across the globe and rapidly growing in multiple geographies.

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