Enhances accessibility & convenience for EV buyers on online marketplace as part of its omni-channel strategy
Ampere Vehicles Pvt. Ltd., electric mobility subsidiary of Greaves Cotton Ltd., announced the availability of electric scooters on Amazon e-commerce marketplace platform. This partnership allows customers across select cities today to buy the exciting range of electric scooters at their convenience in addition to availing exciting festive offers ahead of Diwali.
Electric scooters segment in India though smaller part of two-wheeler pie currently, is growing at over 200% according to the estimates of Society of Manufacturers of Electric Vehicles (SMEV). Ampere Electric Vehicles has a significant presence in the Indian electric two-wheeler industry along with a range of multi-speed, affordable electric scooters that are currently popular with commuters making a switch from conventional mobility mediums to electric two-wheelers. With the introduction of its e-scooters online, Ampere further strengthens its value proposition to customers for a hassle-free purchase and smart transition to stylish, affordable and clean last mile mobility across India.
Recent policy measures along with growing eco-consciousness have made electric two-wheelers a very appealing bet to new generation of buyers. The smartphone and mobile internet boom has made online marketplace a great place to conduct business. This strategic alliance with Amazon allows Ampere Vehicles to connect and transact with digitally savvy users, particularly millennials, who are more comfortable meeting their needs through the click of a button. Ampere electric vehicles on Amazon will be a major boost to these users looking to get their hands on affordable, highly efficient and eco-friendly electric scooters.
Once the customers purchase Ampere electric two-wheelers on Amazon, a payment confirmation voucher is issued and the customer can pick up the vehicle from respective dealer point. This allows the customers all the convenience of online shopping with the experience of offline dealerships. Ampere electric customers can buy select models – Zeal, V-48 LA, Magnus 60, Reo LA and REO Li in select 10 cities from Amazon. These 10 cities are Theni, Thoothukudi, Udumalpet, Trichy, Moodabidri, Mangalore, Gopichettipalayam, Coimbatore, Bangalore, Karur & Ambur. This facility will be extended very soon to other cities of India.