India’s largest luxury carmaker Mercedes-Benz inaugurated one of Chennai’s largest luxury car dealerships, Sundaram Motors. Mercedes-Benz India Managing Director and CEO Martin Schwenk and Sundaram Motors Executive Director Sharath Vijayaraghavan inaugurated the facility that reaffirms Mercedes-Benz’s commitment to reach out to customers and grow the luxury car segment in key metros. The state-of-the-art luxury dealership is spread across a massive area of 72,000 sq. ft. with a 6-car display and 63 service bays that can service up to 15,000 cars a year and underlines Mercedes-Benz’s bullish approach for the Indian market. Situated in the city’s auto-hub, the 3S facility (sales, service and spares) will serve as one-stop shop for all sales and customer service requirements in Chennai and adjoining areas.
Mr. Martin Schwenk said: “Mercedes-Benz is bullish on India and as market leaders our endeavour continues toward growing the market, create new customer base and keep our customers excited with the brand. Mercedes-Benz has a very strong presence in Chennai and the appointment of Sundaram Motors is further going to strengthen our market presence. Chennai remains one of our key markets as it continues to spearhead the sales contribution. We are confident of continuing our customer centric approach, offering the discerning customers with the best of products, service and an unparalleled ownership experience.”
The showroom represents a fascinating experience for the customer from the point of entry to the delivery bay. This customer experience continues with specific focus on the functionality of every element that finds place in the showroom. The customer lounge for instance has warm wooden tones and a ‘baffle ceiling’, which exudes of modern luxury experience. The ‘Cafe – Mercedes’ is created with a wavy white ceiling, seamlessly curvy counters and steel accents that accentuates luxury experience. The integration of retail space with accessories and boutiques is aimed at appealing all age groups. The philosophy of ‘Luxury with a local connect’ is instilled into the brand experience elements with portraits of the traditional temples that depicts the culture of Tamil Nadu. The journey of a ‘Will to Victory’ is accomplished through a thoughtful design process in the entire showroom.
“Mercedes-Benz is glad to maintain the market leadership in the luxury car segment despite facing strong macro-economic headwinds from the earlier quarters. On the back of a strong September performance, we see clear signs of recovery and are the only luxury car brand to have already crossed the 10,000 units sales milestone in the first week of October. With a strong product offensive line-up for the next quarter, we are confident of maintaining this growth momentum by leveraging the upbeat customer sentiment”, Mr. Schwenk added.
Mr. Sharath Vijayaraghavan said: “We are delighted to partner Mercedes-Benz and increase our automotive footprint in yet another promising market – Chennai. As long-standing partners of Mercedes-Benz, we are delighted with the possibilities of this market and the neighboring towns. At Sundaram Motors it has been our objective to offer a superlative brand and an unparalleled vehicle ownership experience to the customers. We are dedicated towards our customers and the inauguration of one of Chennai’s largest integrated 3S luxury dealership is a strong reiteration of our commitment to them and to Mercedes-Benz.”
Highlights of the Mercedes-Benz Sundaram Motors dealership:
• Sundaram Motors is the largest luxury 3S by Mercedes-Benz in Chennai and was set up in a quick span of 5 months
• The state-of-the-art outlet is located in the auto hub of Chennai with easy access to the city and adjoining areas
• The facility, spanning approximately 72,000 sq. ft. area, has 136 professionally trained staff, 6-car display and 63 service bays for body and paint jobs
• The service facility can service up to 15,000 cars per year
• The luxury facility consists of Café Mercedes, Mercedes-Benz accessories and collections, customer lounge, café Mercedes, exclusive delivery bay