Kia Motors, the world’s 8th largest automaker, announced its ‘Lucky Drive to Seoul’ contest in India. The Korean automaker will select 10 lucky winners and send them on a fully sponsored trip to Seoul, South Korea for the K-Pop cultural event with one companion each. The winners will get a once-in-a-lifetime opportunity to witness Korean culture, food, K-Pop and get the quintessential Kia brand experience and a special meeting with the BLACKPINK – YouTube’s most subscribed K-Pop girl group – band members.
Talking about the contest, Mr. Manohar Bhat, Vice President and Head – Sales & Marketing, Kia Motors India, said: “We, Indians have emerged as one of the biggest admirers of K-Pop around the world of late, and with Kia’s ‘Lucky Drive to Seoul’ contest, we want to bring them closer to the authentic K-Pop culture. This will be a highly competitive contest and I would like to call out all the K-Pop fans to try their luck and showcase their love for K-Pop, BLACKPINK and Kia Motors. Through this initiative, we aim to offer a unique platform for the young and trendy audience to truly experience the K-Pop phenomena and bring them closer to the true Kia brand experience”.
The applicants can start participation for Kia’s ‘Lucky Drive to Seoul’ from October 25 – November 6. As part of the contest entry process, applicants would need to complete 3 participation steps to be selected as one of the winners. Applicants would be required to submit a video entry – showcasing their love for the K-Pop culture it can be a dance video or a lip sync on a K-Pop song. Upon completion of this step, the candidates will be asked to share the entry on Facebook or Instagram by tagging Kia Motors India using the #KiaLDTS & #KiaSeltos hashtags. The entries will be shortlisted and judged by Kia Motors India officials followed by the announcement of winners on November 10, 2019.
Kia Motors and K-Pop sensation BLACKPINK have a partnership globally, where Kia has served as the title sponsor for BLACKPINK’s 2019 World Tour, and also, organized experiential activities, including send-off event at concerts including 7 cities in Asia. As part of the partnership, Kia also created a dedicated Instagram account – @kia_onbeat to notify the customers and global K-Pop fans about latest developments in the Korean music industry. K-Pop is the fastest-growing music genre in the world and Kia Motors – one of the biggest automakers from Korea, has identified this opportunity to connect with the young music fans and introduce the true Korean culture to them. In line with the global partnership, Kia Motors India has brought this opportunity for Indian fans to experience the K-Pop culture like never before.
Since its arrival in India, Kia Motors has consistently offered an immersive brand experience to the customers to create a unique identity in the Indian market. The brand has been able to connect with its customers through exciting campaigns, initiatives and especially with innovative sporting campaigns, where the brand reignited the passion for two of the most loved sports globally – tennis and football in India, by bringing two of its global assets, the FIFA Official Match ball carrier program (#KiaOMBC), Kia Australian Open International Ballkids Program (#KiaChampsatAO) and Partnership with Bengaluru Football Club (#KiaDrivesBFC), to engage with thousands of sports enthusiasts and potential buyers.