Mahindra & Mahindra Ltd (M&M), India’s leading SUV manufacturer, is all set to bring back the adventure of a lifetime with the return of the TriNation Escape, a 3,000 kilometre overland expedition that winds its way through three countries, India, Nepal and Bhutan.
Organised by M&M’s Mahindra Adventure brand, this 12-day expedition, comprising a convoy of 33 Mahindra SUVs, set off from Lucknow today. It will cross over into Nepal, and then Bhutan, before culminating in the Indian town of Siliguri on November 25, 2019.
According to Mr. Bijoy Kumar Y, Chief of Adventures, Mahindra & Mahindra Ltd.: “Borders at the end of the day are nothing more than lines on a map. They don’t have to be barriers. Far from it, they can instead serve as gateways, enabling us to discover whole new cultures. Rather than push people apart they can in fact unite us in our curiosity about different places, peoples and ways of life. Through the TriNation Escape, we want to demonstrate that borders can exist without boundaries all while packing the dose of adventure our expeditions have come to be known for.”
The TriNation Escape will not only evoke a sense of adventure but also the past, a time when borders were crossed by land, a time before airplanes, an age when borders had no boundaries. It will recreate that same romanticism, blending adventure and culture in a heady and truly memorable experience.
The convoy of Mahindra SUVs will crest soaring mountain passes, stop off at quaint hill side villages, cross bustling cities, and historic capitals so that participants can immerse themselves in a town or city’s cultural essence.
Crossing two international borders, exploring new places on four-wheels, the TriNation Escape will be as much about breaking down mental boundaries and cultural stereotypes, as crossing physical borders. A 12-day road trip across three countries will surely create memories that participants shall remember for a lifetime.