Service camp across 25 countries and 325 dealerships
Engages 10,000+ customers across the world
Mahindra & Mahindra Ltd. (M&M) is rolling out its first ever Global Service Camp, the Mahindra Care Fest between November 18-22, 2019. The Mahindra Care Fest is a mini-carnival, where vehicle owners along with their families are invited to have a memorable experience.
At the Mahindra Care Fest 2019, vehicles will get the best service care by trained professionals through an exhaustive 60-point checkup, free of cost, while family members would be engaged with refreshments and entertainment, offering the entire family an exceptional experience.
According to Arvind Mathew, Chief of International Operations, Mahindra and Mahindra Ltd.: “This will be a one of its kind event, as we are launching service camps in 25 countries simultaneously. We will provide the highest level of care to the vehicles and provide an elevated experience to the entire family. I am sure this will help drive engagement and brand loyalty even through the youngest members of the family, ensuring a long term association with the Mahindra brand.”
Mr. Joydeep Moitra, Head of International Operations, Automotive, Mahindra and Mahindra Ltd., said: “We expect Mahindra Care Fest to receive an overwhelming response. Our service promise has always been around the aspect of care, customer centricity and quality. We shall continue with such customer connect activations as we expand our footprint across geographies. Through such theme-based events, as well as our global service network, we wish to make our products and services more accessible to our customers.”
Mahindra Care Fest will further assure customers of attractive discounts on Mahindra genuine parts and other value-added services, including offers on accessories and extended warranty for the vehicles. Mahindra trained technicians and service teams will provide a seamless overall experience to customers.