“There is no failure except failure to serve one’s purpose.” Driven by Henry Ford’s vision & wisdom, Ford India on World Disability Day announced a first-of-its-kind goodwill initiative that will make personal mobility hassle-free for customers with special physical needs.

As a goodwill gesture, the company announced that it will respect and protect the warranty on its vehicles retrofitted with Regional Transport Office (RTO) approved driver assistance kits and owned by specially-abled customers.

“At Ford, we’re committed to having a positive impact on the world, while continuing to build a successful business,” said Vinay Raina, Executive Director – Marketing, Sales & Service, at Ford India. “With our announcement today, we look to not help but empower differently-abled people to get behind the wheel of their favourite Ford without worrying about warranty or the cost of service.”

Driver assistance kits are a necessity for customers with special needs. Apart from the goodwill gesture on vehicles with special kits, a host of additional benefits offered on the purchase will include – special interest rates on auto loans, assistance in documentation and securing excise tax waiver as well as insurance concession from relevant authorities.

Ford cars continue to set new benchmarks in value of ownership with the surprisingly affordable maintenance costs and substantial savings throughout the lifecycle. The company is already winning the trust of its customers through several innovative and first of their kind initiatives – like Service Price Calculator – that allows them to know their car’s service and parts cost even before walking into the dealership.

Ford’s efforts on keeping the service cost low are validated by an independent Spare Parts Price Study conducted by India’s leading auto magazine Autocar. The survey rates Ford’s genuine parts amongst the most affordable. All Ford cars offer class-leading warranty products, including first-in-class five-year or 100,000-KM warranty on Ford Figo and Ford Aspire.