Mahindra & Mahindra Ltd. (M&M), a part of the US$20.7 billion Mahindra Group, announced an exciting association of its popular SUV model, the Scorpio with the upcoming Salman Khan starrer Dabangg 3. Known for its tough and rugged character, the Scorpio is an ideal partner to the charismatic Salman Khan in Dabangg 3 which hits screens on December 20, 2019.
The launch of the Mahindra Scorpio redefined the SUV space 17 years ago and it continues to be a dominant force in this segment. The product has been constantly updated to cater to the evolving needs of its 6.5 lakh delighted customers. Over the years, the Scorpio has found a place of prominence in varied Indian blockbusters and the association with Dabangg 3 adds one more feather to its cap. Its core DNA of power, thrill and adventure make the Scorpio a perfect fit for the movie.
Speaking about this association, Vikram Garga, Vice President – Marketing, Automotive Division, Mahindra & Mahindra Ltd., said: “The Scorpio broke new ground when it was launched in 2002 and since then it has been dominating the SUV segment. Living up to its brand value of being powerful and bold, Mahindra Scorpio is an iconic brand inspiring its customers to Rise and showcase the power in the right sense. This attitude resonates with the qualities of the protagonist of the film, making this association an ideal integration”.
In addition to the on-screen appearance, Mahindra’s association with ‘Dabangg 3’ will also effortlessly flow into the off-screen arena as well, involving a series of initiatives across media platforms, including exciting customer engagement activations.