Kia Motors India (KMI) has announced the appointment of Tae-Jin Park as Executive Director & Chief Sales Officer, with immediate effect. Park will be responsible for driving Kia Motors’ Sales, Marketing, Service and Network Development in the Indian market.

Park has replaced Yong S. Kim, who has played an instrumental role in establishing Kia in India and making it a household name. Kim has led the establishment of the widest network for a new automobile brand in India. He has contributed to positioning the brand amongst the Top 5 automobile manufacturers in just four months of operations. Kim is moving back to Kia Motors Corporation Head Quarters in Seoul.

Park will play a leading role in ensuring Kia maintains the positive momentum it has gained in the Indian Market. Park, brings over 30 years’ experience in the automotive industry to his new role, having most recently served at the Head Quarters of Kia Motor Corporation as Head of operations for the Middle East, Africa and Asia base in Seoul, South Korea. Prior to this, Park served as the Head of Sales, Kia Motors Mexico.

“We are delighted to announce the appointment of Tae- Jin Park as ED & CSO for Kia Motors India, he comes with immense knowledge of global markets and expertise in penetrating a new market” commented Kookhyun Shim, Managing Director & CEO at Kia Motors India. “We have witnessed a huge demand for Seltos in India and the love for brand Kia grows continuously. We are confident with Park’s joining Kia will grow from strength to strength. With the launch of Carnival and our compact SUV lined up this year, I am sure he will help us propel forward the success of Seltos and find a place for Kia cars in many more households in India.”