In a time when IoT is ushering the next technological revolution, Panasonic, a diversified technology company also a significant player in Spatial Solutions, forays into Connected Living Solutions with the launch of its IoT & AI enabled platform – Miraie. ‘Mirai’ meaning ‘future’ and ‘ie’ meaning ‘home’ in Japanese, the platform aims to empower everyday lives of consumers with comfort, convenience and seamless connectivity across all Panasonic devices; by updating quality of living spaces basis their need and ambient environment. The innovation has been conceptualized and developed at Panasonic’s India Innovation Centre based out of Bangalore.
Panasonic also unveiled its first range of connected products that will be available in the Indian market under Miraie, which includes Connected Air Conditioners, Smart Door Bell and Plugs & Switches. In near future, the company plans to expand its Connected range of products by adding refrigerator, washing machine, television, fans, geysers, etc., giving consumers a full range of Connected Living Solutions for a futuristic home.
Speaking at the launch, Mr. Manish Sharma, President & CEO, Panasonic India and South East Asia, said: “With the advent of 5G, IoT will be driving the next round of transformation in the digital world and is the future of smart, connected India. Consumers are now looking towards IoT & AI enabled solutions to enhance quality of life through connected ecosystems – as per our research over 75% are looking for specific requirements related to ease of use; safety; monitoring misuse; service reminders; personalize usage pattern. Through the launch of our Miraie platform, we aim to address all of the above and extend connected living in a true sense and further our vision of a better life, a better world.”
Catering to these evolving needs of the consumers, the updatable Miraie platform not only connects and allows access to all Panasonic’s devices at one place but also offers in-built intelligent diagnostics that detects issues in advance maximizing performance and operational lifespan of products. Miraie also recognizes usage patterns and suggests optimal modes extending the best comfort for users. For example, the Connected AC and fan has intelligent and unique features such as the customized sleep mode, it enables enhanced flexibility as it allows users to pre-set temperatures profiles through the night for comfort.
Extending enhanced comfort, it leverages Google’s Voice Assistant and Amazon’s Alexa technology to offer seamless and hands-free operations and control devices with voice commands. The Miraie App also offers e-warranty wherein all warranty services and annual maintenance contracts are stored digitally for all products and consumers gets notified if there is change in any status. It also supports consumers to get any spare part of electronic devices replaced with an online request via the app.
Talking about the launch, Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions, added: “As a market leader in the electrical wiring devices, we foresee a world in which various electrical and electronic devices will be IoT and AI enabled. We see these devices getting smarter and can largely be controlled via voice command, even by a child or a senior citizen. Keeping in line with our direction to offer products and solutions that deliver Comfort, Convenience and Energy saving; we are proud to launch our latest IoT Smart products – Vetaar (without a wire). This will enable consumers automate their homes without any hassle or expense for re-wiring. These Smart Sockets, Switches and Sensors can communicate with each other and Panasonic devices through Miraie platform.”
Speaking on the occasion, Mr. Manish Misra, Chief Innovation Officer, Panasonic India, said: “I am delighted to share that the path-breaking Miraie platform has been developed at the Panasonic India Innovation Centre in Bangalore. We have been working on this concept for over a year and we look forward to roll it out today. Miraie is an intuitive, engaging platform built basis consumer insights on their evolving needs for convenience, comfort and connectivity.”
Panasonic commissioned a syndicated research* to deep dive into the mindset of an Indian consumer on their views and experience of connected devices; their awareness of IoT enabled products and their willingness to engage with such platforms. As per the survey report over 50% of consumers aspire to the idea of connected living with plans to purchase an IoT enabled product within the next 6 months with comfort, convenience and safety being the top reasons.
Panasonic will be promoting the Miraie launch through a 360 degree campaign covering traditional, TV and digital mediums. To enhance the shop floor experience, unique product displays and demo zones will be set-up to drive awareness for the Miraie range. This will be further enhanced with a strong service support provided by the Panasonic operations team.
* Basis a consumer research done in collaboration with Karvy Insights Ltd., a Market Research Company.