Bajaj Auto celebrates the 18th anniversary of its iconic brand Pulsar with thousands of Pulsar owners riding simultaneously in 100 cities across India at ‘Stampede 2.0’.
Launched in October 2001, Pulsar has successfully completed 18 years of thrilling India and world alike. This marks a significant milestone in Pulsar’s journey which has remained a market leader since inception. It is a momentous occasion not just for Bajaj Auto but also for the Indian motorcycle industry: Stampede 2.0 brought the Pulsar community together riding in 100 cities.
Additionally, across 8 cities – Mumbai, Pune, Delhi, Hyderabad, Bengaluru, Kolkata, Chennai & Kochi riders spelt out the letter of PULSAR 18 on the route map. Put together, fans stamped Pulsar 18 across the nation. Hence, standing true to the name of the mega event ‘Pulsar Stampede 2.0’.
Commenting on the occasion, Mr. Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said: “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. Over the years, Pulsar has built a strong community consisting of lakhs of Pulsar owners and thus, this occasion gave an apt platform for the community to come together. We had a great response to the event with thousands of Pulsar owners coming together for the celebration.”
He further added: “This is a great feat and a landmark in Pulsar events. We look forward to continuing the engagement with Pulsar community through similar engagements.”
Since its launch in 2001, 1.2+ CR units of Bajaj Pulsars have been sold globally in 65+ countries.
The Pulsar range now extends all the way from 125cc to 220cc. The brand currently commands a market share of 40% in the sports motorcycle segment in India.