Audi, the German luxury car manufacturer, showcased its flagship sedan – the Audi A8 L and the new face of its Q family – the Audi Q8 in Bengaluru. The Audi A8L in its fourth generation, demonstrates a strikingly stylish design – prices start at INR 1.56 crore onwards. The Audi Q8 is big on customization and is priced at INR 1.33 crore onwards.

Commenting on the showcase, Mr. Balbir Singh Dhillon, Head of Audi India, said: “We are extremely happy to showcase two very important products in Bengaluru. The new A8 L marks the dawn of a new design era for brand Audi. The car is sophisticated, technology and feature rich. We have fundamentally re-engineered the Audi A8 L in its fourth generation – it now boasts larger dimensions and is heavily customizable.”

Mr. Dhillon further added: “With the launch of the Audi Q8, we are targeting individuals who want their car to match their personality. Each Audi Q8 will be made-to-order, available with a plethora of customization options to choose from; we want every Q8 in the country to look different, from the outside and the inside. We are entering a new segment with the Audi Q8 but the guiding principles remain the same – bold design, cutting edge technology and exciting performance. The A8 L and the Q8 are an epitome of luxury and form an extremely important part of our product portfolio for 2020 that focuses on the push for C & D segment cars.”

Commenting on the occasion, Mr. Amit Jain, Dealer Principal, Audi Bengaluru, said: “When you want an exquisite piece of automobile luxury, you can come to Audi. That Audi is heralding 2020 with the New Audi A8L and the Audi Q8 makes our roadmap for the year very clear. We are here to drive you in luxury – be it for business or leisure, be it in a sedan or an SUV.”

The Audi A8 L boasts a 3.0L petrol engine, generates 340hp and 500 Nm of torque propelling the car from 0-100 in 5.7 seconds. In its fourth generation, the new Audi A8 L provides the benchmark for “VorsprungdurchTechnik” – with a new design language, an innovative touchscreen operating concept, a host of luxury features and infotainment options.

A combination of a four-door luxury coupé and a versatile SUV, the Audi Q8 is equipped with a powerful yet efficient 3.0 TFSI engine that generates 250KW (340 hp) and 500Nm of torque propelling the car from 0-100kmph in 5.9 seconds. Richly equipped, comprehensively connected and tough enough for off-road duty, the Audi Q8 55 TFSI is a composed companion for business and leisure.

Audi India recently introduced Augmented Reality (AR) and Virtual Reality (VR) elements that give customers a look and feel of a car that can be configured before purchase. As part of the Digital Retail initiatives, Audi India has also taken e-commerce to the next level – customers can now purchase genuine Audi merchandise directly online from the Audi Shop on URL (https://www.audiindia.in/audishop/)