Bajaj Auto announced prices of the much-awaited Husqvarna twins in India – Svartpilen 250 and Vitpilen 250. The motorcycles were unveiled at the India Bike Week, Goa, on December 6, 2019. Husqvarna, a leading premium motorcycle brand of Swedish origin, is a part of the KTM Group and has been brought to India by Bajaj Auto to complement the hugely successful KTM brand. Husqvarna Motorcycles will be sold out of KTM showrooms which have been upgraded to sell both KTM and Husqvarna brands. At launch starting early March, the Husqvarna twins will be available at 100 showrooms across 45 cities. Over the next 5 months the footprint will expand to almost 400 KTM showrooms across 275 towns.
The Husqvarna Svartpilen and Vitpilen have a unique Swedish design language which is understated, minimalist, elegant and hence extremely differentiated from any other motorcycle in the premium motorcycle segment. The Svartpilen 250 has a more rugged design with an upright stance. It comes with dual purpose tyres and is capable of taking both on and off-road journeys. The Vitpilen 250 has a sportier design, clip on handlebars and a front lean riding position.
The 250cc machines feature a fuel injected, liquid cooled, single-cylinder, 4-stroke DOHC engine that produces punchy torque at the highest levels of engine refinement delivering a dynamic and fun-filled riding experience. With a compact chassis design, WP suspension and premium quality components, the Husqvarna twins ensure dynamic performance and great riding comfort.
Speaking on the occasion, Mr. Rakesh Sharma, Executive Director, Bajaj Auto Ltd., said: “The premium motorcycle segment has seen a strong growth in India over the last five years of almost 19% CAGR, with two broad classes of motorcycles – sporty high-performance motorcycles and lifestyle motorcycles with limited performance. The Husqvarna twins are superbly crafted and will be a game changer in the lifestyle performance segment. They offer a great package of superior dynamic performance and a unique Swedish design language. The Husqvarnas are meant for progressive riders who have an evolved taste, a strong appreciation for style and don’t want a compromise between performance and elegant design. We look forward to see Husqvarna replicate the success of KTM motorcycles by targeting a different and a complementary consumer segment”.
Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. It has dominated the world of motocross racing over the years and has achieved iconic status in the western world for producing premium high-performance machines with their outstanding Swedish build and craftsmanship.
Bajaj Auto through its Probiking business unit launched KTM motorcycles in India in 2012. KTM has been hugely successful with its high-performance sports motorcycles, selling over 250,000 units since launch. Last year, India became the largest market for KTM globally and in return helped KTM become the world’s number 1 premium performance motorcycle brand by volume. Bajaj Auto plans to replicate the success of KTM with Husqvarna motorcycles by targeting the lifestyle segment.
The Svartpilen 250 and Vitpilen 250 have a special introductory pricing of Rs. 1.80 lakhs (ex-showroom Delhi).