Momentum continues despite on-going slow down
True to its reputation of delivering ever better cars, Toyota Kirloskar Motor’s legendary products Innova Crysta and Fortuner continued their undisputed market leadership. With their magnificent design and unbeatable performance, both the Innova Crysta and Fortuner have carved a niche for themselves in their respective segments. Dominating the MPV segment, Innova has sold more than 900,000 units over the years, holding a segment share of more than 40%. Despite a segment degrowth, in the month of February 2020 the Innova Crysta recorded one of the highest segment shares with 52.91% since its launch in 2016. On the other hand, the Fortuner has held a segment share of 54% in the last one year alone. In February 2020, Fortuner recorded the highest segment share of 63.9% as compared to last one year.
Staying strong by its ‘Customer First’ philosophy over the last two decades, Toyota Kirloskar Motor has introduced serval products and services, setting new benchmarks and creating lasting bonds with its customers. While the Innova has been the undisputed leader in the MPV segment, known for its luxurious features, comfort, safety and powerful performance, the Fortuner with its bold design and imposing presence has distinctively given a new dimension to the driving experience, winning hearts across the country.
Commenting on the success witnessed by both the products, Mr. Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor, said: “At TKM, we have always strived to listen to our customers’ voice and offer products and innovations that align with their ever-evolving needs. The Innova and Fortuner have been significant milestones in our journey of two decades in India. We are overwhelmed with the sales performance and truly appreciate the phenomenal response we have received from our customers over the years.”
“Thanks to this response and the confidence entrusted in the products, regardless of the ongoing slowdown, both the brands have been able to hold their respective segment leadership and continue to cater to the changing requirements of our customers,” he added.
The Innova often referred to as the segment creator, has maintained a leadership position since its launch in India way back in 2005, continuing to be the most preferred MPVs in the country. Moreover, the 2nd Generation Innova – Innova Crysta also received a warm welcome from the customers during its launch in 2016. Earlier this year, in order to smoothen the transition to BS-VI, TKM introduced the BS-VI compliant Innova Crysta at an introductory offer for limited time period.
Known for its compelling design and strong identity, the Fortuner has achieved a cult status in the SUV segment ever since its launch in 2009. Sought-after for both off-roading and city driving, the Fortuner unbeatable performance and great riding comfort has made it the undisputed choice among SUV owners in the country. Even during the recent degrowth being faced by the industry, Fortuner has continued to hold its segment leadership share in the medium SUV segment.