Indian Armed Forces personnel enjoy special prices at Canteen Store Departments across India
Harley-Davidson India announced that the BSVI-compliant Street 750 and Street Rod will be retailed at special prices through Canteen Store Departments (CSD) for armed forces personnel across the country. As on date, both motorcycles will be on sale for the armed forces, ex-servicemen and their dependents in India. With this initiative, servicemen who have long dreamed of owning a Harley will gain access to the brand.
Harley-Davidson has had a long-standing relationship with the armed forces. In India, Harley-Davidson also launched a special Harley Owners Group (H.O.G) chapter dedicated to the defence officers – the Armed Forces H.O.G. Chapter. The members of this Chapter, comprising both serving and veteran members from all departments of the forces – ride together sharing the bond of freedom. In 2017, Harley-Davidson announced the launch of its exclusive storage facility in India for its Armed Forces H.O.G. Chapter. In the unique initiative, the company extended assistance to the members of Armed Forces H.O.G. Chapter by providing them with free and safe custody of motorcycles across selective Harley-Davidson dealerships in the country. The move to include both Street motorcycles in the CSD inventory is in line with this association.
Commenting on the initiative, Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said: “Harley-Davidson shares a long-term alliance with the armed forces across the globe. With both Street motorcycles being included in the inventory at CSD in India, we look forward to providing more access to members of the armed forces and seeing more members of the forces fulfil their desire to own a Harley-Davidson motorcycle.”
Staying true to its promise of building the next generation of riders in India, Harley-Davidson continues to grow from strength to strength and has recently completed 10 successful years of operations in the country. The first premium motorcycle brand to set base in India, the company has sold more than 25,000 motorcycles since its inception in 2009 and is gearing up for multiple launches in this year. The Harley-Davidson Street 750, the bestselling model in the 750CC and above category, became the first large capacity motorcycle in India to be BSVI compliant.