Volkswagen Passenger Cars India announced the appointment of Abbey Thomas as Head of Marketing effective immediately. He will be spearheading the marketing strategy for the brand in India.

With over 25 years of expansive automotive industry experience, Abbey has previously worked with Audi India as Head of Planning (Product & Sales). He joined the Group in 2011 and has ranked up by leading various Marketing and Product functions. Prior to joining the Group, Abbey has worked with several European and Asian car manufacturers across the globe.

Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India, said: “At Volkswagen, our philosophy is to nurture our in-house talent and create a growth journey for our employees within the Group. We are extremely delighted to have Abbey on-board with us, whose extensive experience will strengthen our brand salience across our stakeholders in the automotive ecosystem.”

Commenting on his new role, Mr. Abbey Thomas said: “Volkswagen is an iconic automotive brand with a pronounced history and a strong legacy. I am excited to be part of its India journey and further contribute to the brands’ growth in India.”

Abbey Thomas will be reporting to Mr. Steffen Knapp, in his new role as Head of Marketing.

“We wish success to Bishwajeet Samal for his new assignment at Volkswagen Headquarter in Germany and thank him for his valuable contribution to the Indian operations of Volkswagen Passenger Cars.”