“This Parents’ Day, I want to gift _ to my parents because _.”
Panasonic India, a diversified technology company, commemorated parents through its latest digital campaign around the Parents’ Day. The campaign aimed at driving increased brand awareness and category association for Panasonic. Users were encouraged to participate in the online contest where they had to share their stories as to why and which product they would like to gift their parents by completing the following – this Parents’ Day, I want to gift _ to my parents because _. The five-day contest, from July 22 to July 27 across Panasonic’s Facebook, Twitter and Instagram handles, received close to 4,000 of entries, along with 4 million impressions and 2.7 million unique reach.
Sharing views on the overall campaign, Mr. Shirish Agarwal, Head – Marketing Communication & Brand, said: “We are committed to create a better life for consumers in living spaces and our products are an extension to this commitment. The Parents Day campaign was yet another initiative to connect and engage with our consumers and create awareness for our smart, connected and energy efficient appliances for their lifestyle.”
In order to participate, users had to tag three friends, like & RT the post, subscribe to the brand page and share their entry through story/comments (w.r.t. each platform). Unique story across each category will be rewarded with Panasonic’s latest appliances such as Miraie enabled 1.5 ton Air Conditioner, Ag clean ECONAVI Refrigerator, built-in heater Washing Machine, 43-inch 4K TV and anti-bacterial cavity Microwave.
The winning stories will soon be published across our digital platforms on Facebook, Twitter and Instagram. Also, do watch out for the upcoming Raksha Bandhan contest across Panasonic’s digital platforms.