The exclusive showroom showcases the Italian brand’s BS6 Imperiale 400; bookings and deliveries open

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, launched its 31stexclusive showroom in Puducherry. The state-of-the-art Benelli-Puducherry showroom is situated in a plush locale at Plot No. 58, K.R. Complex, Sundarraja Nagar, Puducherry – 605 004.

The showroom showcases the newly launched BS6 Imperiale 400, under the dealership of ‘JMB Motor World LLP’. The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently launched in India with prices starting from Rs. 1.99 Lakhs (ex-showroom). Customers can book the Imperiale 400 with a minimum amount of Rs. 6,000. Bookings can be done at the Benelli-Puducherry showroom and online by logging onto –

The Imperiale 400 is offered in three colour options – Red, Black and Silver.

The Imperiale 400 is offered with a 3-year unlimited kilometre warranty and 2-year complimentary service as standard*. To make the ownership experience hassle free, Benelli India is also offering 3rd Year AMC package, pick & drop service and 24×7 Road Side Assistance for all its Imperiale 400 customers.

Vikas Jhabakh, Managing Director, Benelli India, said: “It gives us great pleasure to be associated with ‘JMB Motor World LLP’, our philosophy of customer service is in tandem with the ethos of our Puducherry Dealer Partner. The employees at Benelli – Puducherry are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”

He further added: “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Puducherry is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Apart from the bikes, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization option, with more being introduced across India in a phased manner.

The passion, enthusiasm and respect for the brand Benelli, received from customers and enthusiasts, continues to inspire Benelli India’s growth plans.

The upcoming BS6 range of Benelli superbikes include:

  1. Benelli TRK 502: In-line two-cylinder, 500cc Adventure Tourer
  2. Benelli TRK 502X: In-line two-cylinder, 500cc Off-Roader
  3. Benelli Leoncino 500: In-line two-cylinder, 500cc Street Naked Scrambler
  4. Benelli 302S: In-line two-cylinder, 300cc Tourer
  5. Benelli 302R: In-line two-cylinder, 300cc Supersport
  6. Benelli Leoncino 250: Single-cylinder, 250cc Street Naked
  7. Benelli TNT 600i: In-line four-cylinder, 600cc Street Naked