Continuing its efforts to motivate and encourage employees to partake in social causes, Toyota Kirloskar Motor (TKM), conducted its 18th ICARE activity in Bangalore, spreading the message of respect and care for all human beings. Staying true to the company’s key social values of sustained community development, this time around, 380 employees came together to make personalized thank you e-cards for our indomitable frontline warriors in the fight against Covid pandemic. These e-cards will be distributed to the healthcare workers who are at the forefront which includes doctors, nurses and support staff from hospitals, namely, Victoria Hospital, KC General Hospital and CV Raman Hospital in Bangalore.
As a part of this activity, TKM employees came together virtually through an e-enabled platform to make more than 500 personalized thank you e-cards for the healthcare warriors for their selfless contribution to save lives. This initiative acted as a platform for the volunteers to engage with each other and shower gratitude to healthcare warriors.
Sharing his thoughts on this activity, Mr. Vikram Gulati, Country Head & Senior Vice President, Toyota Kirloskar Motor, said: “At TKM, we have been constantly striving for holistic and sustainable development of the local community through our CSR initiatives. Through ICARE platform we share our creative and best practices with the society and work towards bringing about a positive change in the community we live. We are happy to see the active participation of our employees in each of the ICARE activities. This platform has helped us connect together as one Toyota family and further amplify our CSR efforts to cover a wider spectrum, reaching out to more communities and inspiring more employees to work for the betterment of the society”.
‘ICARE’ – an employee voluntary initiative, is an effort aligned with the company’s commitment to sustained community development. TKM believes that it is important for the employees to align with our morals and principles to make key contributions to the nation and society at large. This drive actively involves the employees and strives to enhance their understanding on various societal issues, contributing to address vital needs within TKM’s CSR framework. Since its launch in 2017, ICARE has grown manifold and managed to create a large impact in the society which benefited more than 45,000 lives. Currently, more than 800 employees have been registered under TKM’s ICARE initiative. So far, TKM has implemented 18 ICARE activities in the area of Education, Environment, Road Safety, Skill Development, Disaster Management and supporting special children by creating massive transformation in the society and providing enriching experience to employees every time.
Toyota Kirloskar Motor will further continue its various CSR activities keeping the development perspective of socio-economic structure of the society, providing aids to many individual’s lives to make a difference in their livelihood.