• Mr. Steffen Knapp completes his tenure as the Brand Director of Volkswagen Passenger Cars India. Effective November 1, 2020, he will be succeeded by Mr. Ashish Gupta, currently Head of Sales Operations, Volkswagen Passenger Cars India
• Mr. Knapp will be moving forward for his new international assignment within the Volkswagen Group
Volkswagen Passenger Cars India announced a change in leadership within the organization. Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars India, has been leading the Indian operations since August 2017. Completing his tenure as the Director for the Indian operations, effective November 1, 2020, Mr. Knapp will be succeeded by Mr. Ashish Gupta, currently head of Sales Operations at Volkswagen Passenger Cars India.
During his tenure, Mr. Knapp has relentlessly worked towards strengthening brand Volkswagen in India, created a focused vision and mission of reaching a 3% market share within the next five years, together as One Brand. One Voice. Under his leadership, Mr. Knapp has significantly contributed towards redefining the brand positioning for India, improving the sales & after-sales service operations, building a strong and profitable network, and laid the foundation for a unique Volkswagen customer experience. He has also prepared the brand for the next wave of India 2.0 cars, which we will witness in 2021. Amongst all, Mr. Knapp is best known for his priority on ‘People’ and his openness and approachable leadership style.