• Expands its service proposition in the used car segment: Volkswagen India inaugurates two additional DWA Excellence Centre in Ahmedabad and Palace Cross, Bengaluru. It further plans to open additional 10 DWA Excellence Centers in 2021 taking the total to 17 Excellence Centers as committed
• Customer experience continues to remain the core of the business: Designed on 10-critical pillars, the initiative provides a unique retail experience to customers, including professional car evaluation, special finance offer, a wide range of multi brand pre-owned cars to choose from and various exclusive privileges
• A comprehensive solution for customers: DWA is a one-stop solution that fulfills all customers’ requirements in the pre-owned car segment. By enabling digitization across DWA Excellence Centers, the brand offers its customers a seamless and contactless experience, which includes a host of digitally integrated and customized services while buying, selling or exchanging a pre-owned car
• Availability of DWA Special Edition Car: The accessorized display car helps customers visualize the various vehicle customization possibilities for their pre-owned car
Volkswagen Passenger Cars India announced the expansion of its Das WeltAuto Excellence Centers with the launch of 2-new outlets in Palace Cross, Bengaluru and Ahmedabad. With the aim to enhance customers’ buying, selling or exchange experience in the pre-owned car segment, Volkswagen’s digitally integrated service outlets provide a bouquet of options including pricing transparency, unique accessory offers, a dedicated relationship manager, hassle-free transfer and warranty packages. Through this initiative, the brand has successfully opened total 7 DWA Excellence Centers in 2020.
With DWA facilities, Volkswagen is taking a comprehensive approach to address customers’ concerns related to buying, selling or exchange a used car, further providing convenience and peace of mind through integrated services. It is a one-stop solution from the brand that offers a strong value proposition in the organized pre-owned car segment, enabling customers to fulfill their need for accessible, individual mobility.
Along with providing a complete digital experience, Volkswagen with its DWA Excellence Centers intends to offer a professionally managed and value for money proposition to its potential customers looking for pre-owned mobility options. Additionally, as part of the brand’s digitization drive, customers can buy, sell or exchange a pre-owned car on the DWA website as well as can self-valuate through the Das WeltAuto Valuator app. The expansion of the outlet is a step towards increasing the brand’s presence in the organized pre-owned segment in India.
In line with the strategy to increase focus on used car business, Volkswagen India will have a total 17 DWA Excellence Centers by end of year 2021. While the outlets will be based on stringent internal guidelines, the brand will also conduct thorough verification and internal audits to ensure smooth functioning of DWA Excellence Centers.
Commenting on this initiative, Mr. Ashish Gupta, Brand Head, Volkswagen Passenger Cars India, said: “The organized pre-owned car business has received a positive response this year, wherein customer demand for affordable individual mobility has grown, which is likely to double in the coming years. In-line with this momentum, our Das WeltAuto Excellence Centres with multi-brand options, aims to professionalize the customer purchase experience and be a one-stop shop for all the customer’s needs. We intend to further penetrate the markets by launching 10 more facilities in 2021.”
Customer experience is at the core of Volkswagen’s philosophy and through DWA Excellence Center which is built on Volkswagen’s 10 pillars, the brand offers a range of facilities from professional consultation and expert advice by DWA Relationship Manager, Road-Side Assistance program, test drive to vehicle customization and service support throughout the ownership period.