BBT App becomes one of the fastest growing mobile application in the automobile sector by defeating major industry standards
Big Boy Toyz, luxury pre-owned cars dealership in India, crossed half a million application downloads since its launch in September 2020. BBT App is now one of the very few market leaders offering contactless purchasing and virtual experiences to its customers in the time of a global pandemic.
The premium pre-owned car dealer has embraced the technology in every aspect of its operations, offering test-drive at doorstep, booking to payment and delivery, all of it via a mobile application. Available on Google Play Store and iOS App Store, the BBT App has more than 3 lakh and 1.5 lakh active users on each platform, respectively.
This comes as a response to the changing trends in the automobile industry where customers are now moving to ecommerce for their purchases. BBT App has a plethora of services to help its customers make a smart purchase. Some of the key highlights of the application are – a large collection of interior and exterior images of every model, detailed specifications, 360-degree view of the vehicles, walkaround videos of the showroom along with a comparison module. Customers can also check the service history while making a potential purchase, which makes a lot of difference in the pre-loved segment.
Jatin Ahuja, Founder & CEO, Big Boy Toyz, said: “It’s a proud moment for all of us at BBT as we all have worked 24×7 to give our customers a memorable experience. As an industry leader, BBT has always embarked upon new endeavors and will continue to set standards by delivering the best customer experience to our users. Our only aim is to make the purchasing decision as smooth and quick as possible and smart features like ‘sell your car in under 29 minutes’, sales via video calling, comparison between the dream car and feasibility, along with secured payment gateways constitute 40% of our total sales.”
BBT has more than 90% users who are active on their mobile application, spread across Tier -1, -2, and -3 cities of India. BBT as a brand is renowned for challenging the paradigm of the industry by introducing digital experiences for its customers time and again. It was the first to introduce VR technology in the automobile sector and has been evolving the customer experience ever since.