The Department of Tourism, J&K, in collaboration with the Travel Agents Society of Kashmir (TASK), organised a promotional road show in Chennai in which more than 160 travel agents, including heads of main travel bodies participated.

A presentation by the Additional Secretary JK Tourism, Waseem Raja about the known and lesser-known tourist destinations, art and craft, pilgrim and adventure tourism besides the upcoming festivals was also shown to the audience during the event.

The Addl. Secretary appraised the gathering about the promotional campaign launched by the department to attract tourists from across the country. While highlighting the potential of Chennai as an emerging market for J&K tourism, the Addl. Secretary sought support from the local travel trade fraternity and the head of the associations for promoting J&K’s tourism potential.

The presentation was followed by an interactive session with the local travel trade, who put forth their suggestions to further improve the tourism services in the UT.

The Addl. Secretary tourism assured the travel trade of all necessary support from J&K tourism in making the travellers’ stay in JK memorable. He assured the travel trade of Chennai that all necessary COVID related protocols are being followed at various tourist destinations, hotels and also during events and festivals.

At the beginning of the event, President TASK, Mir Anwar gave a welcome address and highlighted the tourism potential of the JK. He urged the travel agents to promote JK as the top tourist destination. A marathon was also organised on the Marina Beach in the morning to create buzz about the event.

Besides the Addl. Secretary, the team of J&K Tourism was represented by DGM Jammu and Kashmir Tourist Development Corporation Ashwani Gupta, Tourist Officer Chennai T.P. Singh, President TASK Mir Anwar, General Secretary TASK Athar Yamen Narwari and other office bearers and members of TASK.

The roadshow was attended by various personalities of Chennai, including Director Information and PR Tamil Nadu Bhaskaran, Joint Director Tamil Nadu Tourism Development Corporation, P. Pushparaj, travel trade representatives of Chennai including President Tamil Nadu Tour, Travel and Hospitality Association VKT Balan, Chairman TAAI Southern Region K Shah ul Hamid, President Tamil Nadu Tourist Vehicle Operators Association A. Afzal, Secretary ADTOI Tamil Nadu Chapter Ashok Kumar, Director Tollywood John Vijay and other tour operators.

During the interaction, Addl. Secretary Tourism appraised the media about the current tourism scenario in J&K and the promotional activities launched by the department within the UT and outside markets. On the sidelines of the events, the Addl Secretary also interacted with local FM channels and other local media for the promotion of J&K tourism.

In order to promote tourism outside the UT, the Department has sanctioned 21 road shows in different parts of the country. The department has also been participating in various travel marts and has launched promotional campaigns at airports, railway stations, metros and through print, electronic and digital media.