With a resolve to promote a robust regional management at Danfoss India, the company has moved Danfoss Drives Segment (DDS) Sales to a regional leadership framework to further enhance customer outreach & accessibility of top leadership and promote targeted innovation to address the unique needs of the Indian market. Accordingly, Mr. Sujeeth Pai has been appointed as the new Director of Sales and Service for Danfoss Drives in India.

He will report to Mr. Ravichandran Purushothaman, President, Danfoss India, who will chair the Drives Solutions’ full value chain in the country, given his decades of experience in the segment & region. Sujeeth will also become a part of DDS Global Sales extended leadership team.

The new leadership structure is a major step forward for Danfoss Drives in ensuring a stronger DDS India Team anchored in India and set to advance the team’s ambitions of market leadership. This will also ensure Danfoss’s ease of doing business, having leadership closer to customers, and widening the DDS market presence across the country.

Sujeeth, a Mechanical Engineer by qualification, has rich experience in the B2B segment, having spent the last 16 years of his career spread across India and Asia Pacific working with various engineering companies like National Instruments, Fluke Corporation, etc., in several senior leadership sales positions and delivering remarkable sales growth. Mr. Sujeeth Pai is a qualified MBA graduate from the Indian School of Business.

The new regional empowerment of Danfoss business leaders will enable faster decision making, innovation and value creation – which will prove to be key pillars for the success of the Danfoss business in India. With this change, ‘India for India’ and ‘Make in India’ projects will also have much more dedicated focus & will continue to elevate Danfoss Drives in the local markets. It will also support in enhancing local supplier base and manufacturing footprint, which is a keen focus for Danfoss in India.

The company considers India and Asia Pacific as key markets for its global business and hence, Mr. Palanisamy Lakshman who earlier held the role as Director – India Drives Sales, Service & Marketing has been elevated as the Head of Global Key Accounts, Danfoss Drives, Asia Pacific & India region. He along with other API leadership team, will work closely with Sujeeth in furthering Drives business growth in India region.

“India is a dynamic growth region for Danfoss, where we expect a large part of our DDS growth to come by competing with the full value chain and India 4 India products. I underline, this change to a regional structure is to secure nearby leadership, quick daily decision making and alignment to India sales strategy. I wish both Palani and Sujeeth the very best of success in their new roles and look forward to continued double digit growth in India”, says Soren Kvorning, Senior Vice President & Head of Sales, Marketing & Services, Danfoss Drives (Global).