• Vela Automobiles Pvt. Ltd. and Ather Energy celebrate the inauguration of the new experience centre at Thillai Nagar, Trichy
  • Ather Energy’s 11th experience centre in India

Ather Energy, India’s first intelligent electric scooter manufacturer, inaugurated its new retail outlet – Ather Space, at Thillai Nagar, Trichy, in association with Vela Automobiles Pvt. Ltd. The Ather 450X, India’s quickest and smartest scooter, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space.

Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. Designed to be a dynamic, tactile, and interactive space, the new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle. They can also book test ride slots on Ather Energy’s website before visiting the experience centre. This is Ather Energy’s second experience centre in Tamil Nadu after Chennai. Deliveries have also begun in Coimbatore and the experience centre will be inaugurated soon.

Earlier this year, Ather expanded its presence across 15 cities, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, and Jaipur.

Ather Energy is one of the few OEMs who also invests in building a charging infrastructure. The company has installed 5 fast-charging points, Ather Grid, which can be found in locations like Annamalai Nagar, Singaram Nagar, Cantonment, Salai Road, and Tiruvanaikoil. Ather Energy plans to add 8-10 more charging points across Trichy to strengthen Ather Energy’s charging network to provide smooth and stress-free rides for EV owners in the city. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings. The company has already installed home chargers across 450 apartment complexes and buildings in Chennai over the last 2 years.

Over the past few years, the Tamil Nadu Government has built momentum through several policies that encourage the adoption of electric mobility. Ather Energy’s factory in Hosur is supported by the State Government under its EV Policy. With a strong local ecosystem that has been developed, most of the supplier base for Ather Energy is in Tamil Nadu. The EV policies in the state are pretty robust and will lead the EV revolution in the country.

The ex-showroom price post the Fame II revision for the Ather 450X is INR 146,296 & INR 127,286 for the Ather 450 Plus in Trichy. Considering the total cost of ownership of a comparable 125cc scooter, Ather 450X and Ather 450 Plus owners can now breakeven their investment in 18-24 months and will begin to save nearly Rs. 2 per km in the years after.

Quote by Ravneet Phokela, Chief Business Officer, Ather Energy:

“We are pleased to partner with Vela Automobiles who have been extremely supportive in setting up our new experience centre and organizing test rides in Trichy since early April. We are getting tremendous response from the market and anticipate a surge in deliveries in the coming months. There has been a strong consumer demand for high-performance EVs in Trichy and with the recent price reduction, a high-performance scooter like ours has become more affordable and accessible to consumers. Also, with petrol prices going up, the transition to EV is inevitable and we see that movement in Tamil Nadu in a big way.”

Quote by S. Manivannan, Director, Vela Automobile:

“Vela Automobile, a subsidiary of the Kaveri Group, Trichy, is very proud to partner with Ather Energy. Ather Energy is redefining the industry with Ather 450X, India’s quickest scooter and most advanced in terms of technology. We are delighted to see the huge response to the Ather 450X in Trichy. At Vela Automobile, we are committed to offering the best experience to our customers with the launch of Ather Space. Vela’s tagline “Redefining Motoring Experience” reflects our brand ethos and we are excited to see a lot of scooters running with “Green Number Plates”. We are geared up to welcome customers to our new experience centre.”