SBI General Insurance, in yet another example of its commitment to improving health insurance penetration in the country, has launched a health insurance campaign on radio. The main objective of the campaign is to educate consumers that ‘With health insurance, medical emergency will not turn into financial emergency’ ensuring consumers that when an eventuality occurs one does not have to pay out of pocket. SBI General delivers a simple yet powerful message to increase awareness and to effectively communicate the value of health insurance, its offerings and protection quotient.

This powerful radio campaign will be spread across India’s leading radio channels covering various cities, ensuring to reach most of the relevant audiences. The radio spots are created in a light & humorous tone and adding to the glamour quotient, Ninad Kamath, renowned actor and voice over artist, has been the voice for the radio spots.

Pushan Mahapatra, President – Strategic Investments and Head Open Market, SBI General Insurance, said: “At SBIG, our focus has been always on connecting with our customers in a relatable and engaging manner. We believe that health insurance should be an important part of every individual’s financial planning journey as it can help to mitigate the financial impact of health emergencies. Our current radio campaign on health insurance is a marriage of these two beliefs. The aim is to spread awareness about the benefits of health insurance easily and interestingly.”

It is widely believed that ‘health is wealth’ – a maxim that has been highlighted in the current environment. An ideal way to ensure that a medical emergency does not turn into a financial emergency is by purchasing health insurance. Yet, many people choose not to buy health insurance or end up purchasing inadequate health insurance. Hence, to that extent, SBIG’s radio campaign hits the bullseye.