• TVS Apache RR 310 BTO, the first offering of the ‘Build To Order’ platform, attains 100% bookings for September 2021
  • The next slot for booking TVS Apache RR 310 BTO begins from October 1, 2021

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, announced its flagship motorcycle TVS Apache RR 310 BTO, has attained 100% bookings.  The first product under TVS ‘Build To Order (BTO)’ platform has received tremendous response from the customers and has achieved this milestone.  The next slot for booking TVS Apache RR 310 BTO will commence from October 1, 2021.

The TVS BTO platform empowers the customers to customise and personalise their two-wheelers when making a purchase, which will be built directly at the factory as per their requirement(s).  TVS Apache RR 310 (BTO) customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers.  The kits, namely, Dynamic and Race, offer an array of features that further accentuate performance and styling as per customers’ usage and needs.

To place an order on the TVS ‘Built To Order’ platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle. Customers get to choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour.  They also get the opportunity to personalise their race machine with a unique race number, available as a graphic on the visor.  In addition to this, TVS Motor Company is offering a unique ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines.  Customers can also track their orders across various stages on the TVS ARIVE app or the web configurator.  The app can be downloaded on Google Playstore and Apple App Store for iOS.