- Pride Motors and Ather Energy open a new experience center at Nagole X Road, Hyderabad
- The launch is driven by the significant surge in demand from Hyderabad nearly 4 fold, since the opening of the first store
Ather Energy, India’s first intelligent electric scooter manufacturer, is all set to strengthen its retail operations in the city of Hyderabad with the launch of its new retail outlet – Ather Space at Mamatha Nagar, Nagole X Road, Hyderabad. The new experience centre will be the brand’s second retail outlet in the city, after launching its first experience centre in Hitech City, in association with Pride Motors earlier this year. The Ather 450X, one of India’s quickest and smartest scooters, along with the Ather 450 Plus will be available to test ride and purchase at Ather Space.
Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said: “The demand for electric vehicles has surged in recent months, Ather Energy saw a 12-fold increase in October sales compared to the same month previous year. In Telangana, 7,500 electric vehicles, mainly two-wheelers, were registered in October. Telangana being a vital market for us, we are now expanding across the State to meet the increased demand and keep the momentum going. Since the launch of our first experience centre in the city, we have received an overwhelming response from Hyderabad consumers. In the coming months, we are also looking at expanding our presence across other major cities like Warangal, Khammam, and the likes.”
Ather Energy has seen a surge in demand, nearly 4 fold, since the launch of the first experience centre. With the second Experience centre opening its doors, customers from East Hyderabad can now purchase and test-ride the Ather 450X from a convenient location in Nagole. The new store provides a unique ownership experience along with complete service and support for the owners. Customers can learn about every aspect of the vehicle and witness the engineering and mechanical efforts that go into each Ather scooter at the experience centre. Ather Energy aims to provide a holistic experience of riding a connected and intelligent scooter to the customers. People in Hyderabad can book test ride slots on the company’s website before visiting the experience centre.
M. Suresh Reddy, Chairman, Pride Motors, said: “It has been an exciting journey with Ather Energy over our past one year’s association. I am delighted to announce the opening of our second experience centre in Hyderabad. Hyderabad customers are extremely proactive in adapting to any new technology and Ather has been a pioneer in bringing cutting-edge technology in the field of electric two-wheelers. Over the last year, our trust and confidence in the brand and product have grown leaps and bounds. We look forward to serving the customers in this part of the city.”
Ather Energy is one of the few OEMs that also invests in building charging infrastructure in the markets before launch. The company already has 17 fast charging locations, Ather Grid across the city in places like Banjara Hills, SD Road, Vidyanagar, Jubilee Hills, Nanakramguda, Sainikpuri, Kondapur, Hi-tech City, etc. Ather Energy plans to add 8-10 more charging points to strengthen Ather’s charging grid network to provide smooth and stress-free rides for EV owners in the city. The rapid charging network is available for free to all electric two-wheelers and electric four-wheelers until the end of December 2021.
The ex-showroom price post the Fame II revision for the Ather 450X is INR 146,926 and INR 127,916 for the Ather 450 Plus in Hyderabad.