IKEA is gearing up to open its first-ever city store in Utopia City, Worli, and become even more accessible to many more people in Mumbai.
IKEA, the world’s leading Swedish home furnishing retailer, announced the location of its first city store in India. After opening a large-format store in Navi Mumbai last year, the Swedish retailer is coming to Worli, Mumbai – closer to where the many people of the city live, work, commute and socialize. The IKEA City Store will be located at Utopia City, one of the top shopping and retail destinations in Worli, Mumbai and well-connected to the rest of the city.
Introducing new customer meeting formats is part of IKEA’s omnichannel approach. In line with IKEA’s long-term commitment to Maharashtra and India, the Worli store will be the first of its kind in India, following cities such as Paris, Moscow and Shanghai.
The city store format allows IKEA to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the IKEA offer. Consumers will be able to shop the IKEA range based on a well-integrated digital and physical shopping experience. It is between 50,000 – 100,000 sq. ft., whereas the traditional big IKEA blue box, is typically 400,000 – 500,000 sq. ft. The store in Worli will be 80,000 sq. ft. and will open towards the end of 2021, complete with all safe shopping measures in place.
Along with the restaurant, services such as remote planning, personal shopper and Click & Collect will also be available at the store to contribute to the seamless customer shopping experience in the IKEA omnichannel landscape. IKEA believes strongly in the Indian market potential and there will be further store openings in the next year. The Worli City Store will be followed by a second city store.
Per Hornell, Market & Expansion Manager, IKEA India, said: “Mumbai is one of our most important markets. Our goal is to always be close to our customers, become more accessible, convenient, and create a great IKEA experience wherever and whenever they want. With our first IKEA India city store in Worli, we will continue to meet many more people in Mumbai with our beautiful, affordable and sustainable home furnishings solutions for creating a better everyday life at home. As part of our omnichannel approach, we will continue to introduce new meeting points to meet new customer expectations, always with the customers’ needs and dreams in mind.”
With a range of over 6,000 well-designed, good quality, affordable, sustainable products and room sets for inspiration, the store promises everything for your home to help you do more with every space in the house. Out of the 6000+ products, 2,200 products will be available for takeaway and the rest will be home delivered.
IKEA has the ambition to meet 200 million people in India over the next few years with an omnichannel approach. This store will be the third physical store that IKEA opens in India. The first store opened in Hyderabad in 2019, followed by its Navi Mumbai store in December 2020 and has been a popular destination for Mumbai shoppers. The third large IKEA store is expected to open in Bengaluru next year. Earlier this year, it launched the IKEA shopping app. As part of the omnichannel expansion, since 2019 IKEA India has had an eCommerce presence in Mumbai, Pune and Hyderabad. Recently expanded eCommerce in Ahmedabad, Surat, Vadodra and Bengaluru as part of its omnichannel expansion.