The sponsorship will help RapiPay increase brand awareness among Indian consumers for its payments and digital banking services
RapiPay Fintech announced a strategic partnership with Delhi Capitals, becoming the team’s Neo Banking Partner for the 15th season of Indian Premier League (IPL). RapiPay becomes the first ever player in its category to partner with an IPL team for a sponsorship of this scale.
The RapiPay brand logo will feature on the back of Delhi Capitals players’ helmets and caps. Making its debut in IPL with this partnership, RapiPay aims to connect with millions of cricket fans across the world.
With this sponsorship, Mr. Nipun Jain, CEO, RapiPay Fintech Ltd., said: “We are excited and proud to be associated with Delhi Capitals, as it is a shared quest for success and excellence that brings us together. Cricket is the pulse of our nation and IPL matches are the most watched event on TV and OTT platforms in our country. Our association with Delhi Capitals will help us in boosting our brand awareness and further propel our Neo Banking initiatives pan India”.
“It is an absolute honour that RapiPay has chosen to make their IPL debut with us – Delhi Capitals,” said DC Interim CEO, Mr. Vinod Bisht, on the association. “We are delighted to welcome them on boarding. I am confident this will be a successful partnership for both brands.”
The latest partnership reinforces RapiPay’s brand building strategy and expanded commitment to grow Neo Banking to the list mile in India.