DealShare, the social e-commerce pioneer and recent unicorn, announced the appointment of Santana Ramakrishnan as Chief Human Resources Officer (CHRO). Santana brings a wealth of experience in human resources and people management to DealShare, where she will be in charge of implementing the company’s people strategy, building capability for expansion, profitability and enabling culture frameworks that build DealShare as an Employer of Choice.

Before joining DealShare, Santana Ramakrishnan worked as Head of Human Resources at Udaan. Previously, she has worked at Goldman Sachs, AXA, Genpact, and GE Capital. Santana will join the company’s senior management team and report to Vineet Rao, the company’s founder, and CEO.

Commenting on the appointment, Mr. Vineet Rao, Founder & CEO of DealShare, said: “We are delighted to welcome Santana Ramakrishnan as our Chief Human Resources Officer. DealShare is at an exciting inflection point right now: we are rapidly scaling our business, expanding into new markets, enhancing the e-commerce experience for Bharat’s consumers, and empowering local communities & manufacturers. Hiring the right talent and engaging them effectively will play a crucial role in this journey. In the coming year, our talent pool will grow exponentially. Ms. Ramakrishnan’s diverse experience spanning geographies and her remarkable leadership experiences will help us scale our business agenda further while crafting a meaningful employee experience.”

Sharing her views on joining DealShare, Ms. Ramakrishnan said: “It is indeed exciting to be a part of DealShare. The scale and scope of the yet to be tapped market presents us with a unique opportunity to build a retail-relevant ecosystem. The commitment of the founders and the leadership team to prioritizing profitability as a key metric to our success, while balancing growth is central to the performance culture that we aim to ingrain. So augmenting the HR function to both enable the business and build a credible employee value proposition is more important than ever. I look forward to working alongside the leadership team to contribute to the larger vision of the company and being a part of this journey.”

DealShare is India’s fastest-growing social commerce company focused on catering to the 500 million new-to-internet and value-seeking users. It offers high-quality, low-priced essentials coupled with a gamified, fun-filled, and virality-driven shopping experience, making it easy for first-time internet users to experience online shopping.

Santana Ramakrishnan is an alumnus of XLRI Jamshedpur.

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