The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening

TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out its new brand campaign – “Whistle Through Every Turn”- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist.

The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials.

Commenting on the new campaign, Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Ltd., said: “Our last campaign ‘Tame The Turns’ was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players. Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.”

Shot in a myriad of picturesque locales across India, three new 20 second brand films have been created exclusively for this campaign and will be aired during this IPL season to start with. The films are a beautiful concoction of interesting biking stories on one side while showcasing the high performance and quality of TVS Eurogrip Tyres on the other.

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